HOW TO BUILD A B2B CUSTOMER PERSONA

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on re

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Comm